Prevocative has developed a complete system for understanding huge amounts of complex information. We transform raw data it into useful knowledge. We connect the dots, finding hidden links between facts, ideas, sounds and images. We display those deep connections visually, so anyone can comprehend and use them immediately.

Prevocative brings solid, documented science to understanding how people organize what they see, hear and feel, and how perception affects action. We provide sophisticated search tools for international security, academic and medical applications. For business and marketing, we support strategic decision-making through a deep understanding of customer psychology.

Our larger mission is to nurture successful businesses that contribute to a safer, more secure, more just and compassionate society, worldwide.

Our founders have broad experience in search techniques, telecommunications networks, consumer retail and media, biometrics, transaction processing, digital certificates, encryption, enterprise security, media development, user interface, entrepreneurship, management development, business valuation and financial analysis, and business development between China and America.

Heading our team are some of the world’s most innovative experts in knowledge modelling, from Keele University, Staffordshire, England.  Specific fields to which they contribute include search visualization, medical analysis, law enforcement, training, mobile device and multiple-language interfaces, expert systems and archeology.

Gordon Rugg: Chief Scientist, Knowledge Modelling

Ed de Quincey: Lead Engineer, Software Architecture

Helen Newman: Research and Training, Knowledge Modelling

Clyde Musgrave: CTO, Engineering Technology and Business Development, co-founder

Charles Finkelstein: Executive Director, Product Development, Consumer Strategy

Michael North: CEO, Applied Technology and Business Development, co-founder

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