Prevocative provides a comprehensive set of tools for understanding complex information, and applying that understanding to business objectives.

For a relatively simple discovery task, a single tool may be well-suited. For example, Search Visualizer is often used on its own. Other tools may be productively used in combination to reveal successively deeper and different insights. For example, Card Sorts might lead to an associated Laddering or Verbal Cues process, with all the results integrated into a single Prevocative analysis.

Several of these tools are implemented in web-based software, and so can be efficiently delivered to audiences of any size. Others are delivered through personal interaction; more detail in the links below.

Search Visualizer
provides a visual map of search engine results, allowing fast, deep understanding and penetration of huge amounts of data;
“connecting the dots”; a software tool, can be applied to virtually any modern database

Card Sorts
a simple technique in which a person sorts cards, objects, sounds or other senses in several stages according to self-guided criteria;
results recorded and the series are statistically cross-correlated;
shows the underpinnings of people’s opinions and actions to reveal subtle connections; a software tool, easy and enjoyable for anyone to use

Laddering
an easy, fascinating process, in which a person is asked a series of  “why do you think that” questions about an object, idea or image;
results are recorded and statistics analyzed;
reveals hidden connections between values and goals; can be conducted in person or by teleconference

Concurrent Verbalization
a structured method of listening to a person’s reflexive responses to an idea, image or object and extracting information
of which they were unaware; “think aloud”; can be conducted in person or by teleconference